A mockup rendering of a tri-fold self-mailer on a teal background showing the interior and exterior pages.

Page layout

Email design

Infographic

Fundraising

Fall Fundraising Appeal

As the first fundraising piece for the fiscal year, this tri-fold self-mailer uses bold headlines, student photos and infographics to build a compelling case for donors to give.

The exterior page of a tri-fold self mailer featuring one side of a donation form, an infographic with gift information, a mailing panel, and on the cover, a photo of a Black male student sitting outdoors, gazing upward with a smile on his face. Headline text reads "Make a gift that changes lives."

The interior pages of the tri-fold self-mailer feature student photos, quotes, an infographic with how gifts were spent, and one side of a form.

An Integrated Marketing Strategy

To coincide with delivery of the print piece, I created companion emails that would test the performance of an appeal highlighting student stories vs. infographics.